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Our MissionWe will be your first choice to help you OWN and ENJOY your CAR. We like our customers to interact with us continuously and frequently, from the actual acquisition experience, to services like financing and insurance, to hassle-free maintenance and repairs, to resale and upgrade. We succeed because of our values: Trustworthyness, Teamwork, Tenacity ("Don't Give Up"). This is also the reason our customers choose us first. Because of us, our customers will ENJOY their experience completely. Our VisionOwning their own car is a possible dream of all Filipino families, in all walks of life. Visitors to the Philippines likewise seek to enjoy the hassle-free use of a car. We envision a country where a car is easy to acquire and a joy to experience, for everyone.
The LICA Automotive Team is the leading group of multi-brand full-service car dealerships in and around Metro Manila. LICA Automotive franchises include BMW, Nissan, Chevrolet, Hyundai, GM, and Suzuki. Our locations include: Nissan Shaw Center, Nissan Westgate Alabang, Nissan Southwoods, Nissan Lipa City, Nissan Dasmarinas, Nissan San Pablo, Hyundai Shaw, Hyundai Lipa, Chevrolet Shaw, Chevrolet Pasig, Chevrolet Laguna, Suzuki Shaw, and Autozentrum BMW Alabang. including our BMW Premium Selection used car showroom. We developed the Shaw Autoplex, the country's first car dealership integrated shopping complex, and the SLEX Autoplex on the South Luzon Expressway. Soon to open: Lipa City Autoplex, Chevrolet Cavite, Chevrolet San Pablo, Chevrolet Lipa City, Suzuki Lipa. LICA owns, franchises, and manages the largest integrated chain of auto service centers nationwide. We have 60 Rapide stores throughout the country, and growing! Rapide stores provide quality automotive services, including brakes, steering, suspension, climate control and maintenance services. Based on its experience as the MIDAS master franchise for the Philippines, Rapide has grown to become the industry leader. In addition to Rapide, we also manage other service centers such as Goodyear's Servitek concept as well as several service centers within gasoline stations.
We are the exclusive Master Franchisee for Hertz Rent A Car in the Philippines. With branches in strategic locations including the national airports, we provide cars and other vehicles on rental and operating lease arrangements. We also provide fleet management services. We are proud to be part of Hertz, the largest car rental company in the world, providing quality rental service for 80 years. Hertz is represented in the United States and more than 150 foreign countries, operating from 8,100 locations. Parts and Equipment Distribution
LICA, through various affiliates, imports and distributes a large number of car and truck parts lines nationwide. Kwik Parts, our brand of service-center oriented parts sourcing and distribution logistics, delivers parts "just in time" to a large number of car dealerships and service centers. We have several distribution centers and warehouses nationwide. We import and distribute for AC Delco, Goodyear, Bendix, and many others. Kwik Parts also distributes and services a wide variety of service center tools and equipment, including tools from Danaher Corp., Sice equipment from Italy, Kwik-Way from the US, Chiang Lurn lifters from Taiwan, etc.
LICA Automotive, through The Wheel Deal used car centers as well as through our various new car dealerships, is involved in the marketing and sales of pre-owned cars. We operate a pre-owned car catalog website as well. The Wheel Deal has three locations: Makati, Alabang (Muntinlupa), and Ortigas (Pasig).
Autoconsumer Magazine, www.autoconsumer.info, and www.RoadMine.COM are our forays into Automotive related media, both conventional and on-line. Autoconsumer is our brand for a magazine and on-line resource for the mobile, affluent, car-loving consumer. It is distributed free of charge in the customer lounges of car shops, car dealerships, and banks nationwide, cafes, hotel lounges, etc., and by pre-qualified subscription. Roadmine.com is our on-line platform for maintaining your own automotive maintenance history, on-line and automatically updated by your favorite service providers. Perfect for fleet operators. Roadmine.com automatically reminds you by email or sms when it is time to have your next service. LICA Automotive maintains a large, 2000 square meter facility dedicated to body repair and painting in the Alabang - Muntinlupa Area. Located along the South Luzon Expressway, our BRP shop is fully equipped and stocked to handle all brands of vehicles requiring minor and major body repairs. We are accredited by all major insurance companies. |
LICA Management and Holdings, Inc.
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